Business Minor Courses

Course Number and Name	Description	Full Syllabus
ACC1004 Accounting	[Course Description]	[Full Syllabus]
BUS1337 Management	[Course Description]	[Full Syllabus]
BUS1343 Marketing	[Course Description]	[Full Syllabus]
ECN1145 Economics	[Course Description]	[Full Syllabus]

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COURSE DESCRIPTION

The Management course is designed to equip students with the foundational principles, skills, and strategies necessary to effectively manage people and resources in an organizational setting. This course covers key aspects of management, from leadership and motivation to organizational structure and decision-making.

Through a combination of theoretical knowledge and practical applications, students will learn to navigate complex business environments, resolve conflicts, foster innovation, and drive organizational success. By the end of the course, students will be able to analyze management challenges and apply appropriate solutions in a variety of business contexts.

Key Points

Leadership and Management Styles: The course delves into various leadership theories and styles, such as transformational, transactional, autocratic, and democratic leadership. Students will learn how different leadership approaches can influence team dynamics, employee motivation, and organizational outcomes. Understanding these styles helps managers select the most effective approach for different situations, ultimately fostering stronger team performance.
Organizational Structure and Design: A critical component of the course is understanding how organizations are structured. Students explore different organizational designs, including functional, divisional, matrix, and flat structures. They will learn how to align organizational structure with business strategies and how effective design can enhance communication, streamline decision-making, and improve operational efficiency.
Motivation and Employee Engagement: One of the core focuses is on motivation theories, such as Maslow’s Hierarchy of Needs and Herzberg’s Two-Factor Theory. Students will learn to apply these concepts to real-world scenarios, fostering an environment where employees are motivated, engaged, and productive. Topics include intrinsic and extrinsic motivation and how managers can use them to boost employee performance.
Conflict Management and Team Dynamics: The course addresses the inevitable conflicts that arise in the workplace and equips students with strategies to resolve them. Five conflict management styles—avoiding, accommodating, competing, compromising, and collaborating—are explored, along with techniques for fostering team collaboration. Understanding team dynamics is crucial for managers who need to build high-performing teams and navigate interpersonal and intergroup conflicts.
Decision-Making and Problem-Solving: Decision-making is at the heart of management, and this course emphasizes various models, including rational decision-making, bounded rationality, and intuitive approaches. Students will learn to analyze problems, weigh alternatives, and implement effective solutions. The course also covers common biases in decision-making and how managers can mitigate their impact to make better, more informed choices.
Ethics and Corporate Social Responsibility (CSR): Finally, the course explores the ethical challenges managers face and the role of corporate social responsibility in business today. Students will learn to incorporate ethical principles into their decision-making processes and understand the importance of CSR in building trust with stakeholders, enhancing reputation, and ensuring long-term sustainability for organizations.

Core Learning Outcomes

Apply Leadership Theories Effectively: Demonstrate an understanding of various leadership styles and theories, applying the most effective approaches to manage diverse teams and drive organizational goals.
Analyze and Design Organizational Structures: Critically assess and design organizational structures that align with business strategies and support operational efficiency.
Foster Employee Motivation and Engagement: Utilize motivational theories to create an engaging work environment, enhancing employee productivity and satisfaction.
Manage Conflict and Enhance Team Dynamics: Apply conflict resolution strategies to foster teamwork and resolve interpersonal and intergroup conflicts in the workplace.
Make Informed Decisions Using Management Models: Use various decision-making models to address business challenges, mitigate biases, and implement effective solutions.
Incorporate Ethics and CSR in Decision-Making: Integrate ethical considerations and corporate social responsibility principles into management practices to build trust and promote sustainability.

COURSE DESCRIPTION

The Marketing course provides a comprehensive and advanced understanding of marketing strategies, tools, and techniques needed to succeed in a competitive business environment. This course is designed for professionals seeking to deepen their expertise in modern marketing practices, with a strong focus on digital marketing, customer engagement, brand management, and data analytics. Through a combination of theoretical frameworks and practical applications, participants will learn how to design and execute marketing plans that drive business growth, build brand equity, and foster long-term customer relationships.

The course covers critical aspects of the marketing process, from market research and product development to brand positioning and customer retention strategies. Participants will gain insights into how to adapt marketing techniques to evolving market conditions and leverage the latest marketing technologies and platforms. By the end of the course, students will be equipped with the skills necessary to make informed marketing decisions and lead successful marketing campaigns in a dynamic, global marketplace.

Key Points

Marketing Strategy and Planning: This key point focuses on how to develop comprehensive marketing strategies that align with business goals. Participants will learn the importance of conducting market research, performing competitive analysis, and creating targeted marketing plans. Topics include setting clear marketing objectives, identifying target markets, and crafting strategies that adapt to market trends and customer needs.
Digital Marketing Strategies: In this section, participants will explore various digital marketing tools and strategies, including social media, content marketing, SEO, and paid advertising. The importance of integrating digital platforms into marketing efforts and measuring their effectiveness through analytics will be emphasized.
Brand Management and Positioning: This key point covers the principles of building strong brands that resonate with target audiences. Participants will learn how to develop brand positioning strategies that differentiate their offerings in the marketplace. Topics include brand equity, brand identity, and creating consistent messaging that aligns with the company’s values and mission.
Customer Relationship Management (CRM) and Retention: Building and maintaining long-term customer relationships is critical for business success. This section focuses on CRM systems, customer segmentation, and retention strategies, with insights into personalizing marketing efforts to enhance customer experience and loyalty.
Market Research and Data Analytics: Participants will learn how to use market research and data analytics to inform marketing decisions, covering both qualitative and quantitative research methods, data collection, and analysis to gain insights into customer preferences and market trends.
Content Marketing and Influencer Strategies: This final key point focuses on creating valuable content to attract and retain customers, covering content marketing strategies like blogs, videos, podcasts, and influencer marketing for reaching new audiences and building brand credibility.

Core Learning Outcomes

Develop Strategic Marketing Plans: Formulate marketing strategies that align with business goals, supported by comprehensive market research and competitive analysis.
Execute Digital Marketing Strategies: Utilize digital marketing tools, including SEO, social media, and content marketing, to drive engagement and business growth.
Implement Effective Brand Management: Develop and manage brand positioning strategies that strengthen brand equity and differentiate offerings.
Enhance Customer Retention through CRM: Apply CRM techniques and customer retention strategies to build long-term relationships and loyalty.
Apply Market Research and Data Analytics: Utilize data analytics to gain insights into market trends and customer preferences, supporting data-driven marketing decisions.
Leverage Content and Influencer Marketing: Develop content marketing strategies and engage with influencers to enhance brand reach and credibility.

COURSE DESCRIPTION

The Economics course provides a comprehensive exploration of the principles and concepts that govern economic activity, decision-making, and policy formulation. It covers fundamental topics such as supply and demand, market structures, fiscal and monetary policy, and international trade. Designed for students and professionals alike, this course aims to equip learners with the analytical tools needed to understand and interpret economic phenomena in both microeconomic and macroeconomic contexts.

By delving into economic theories, real-world applications, and policy implications, participants will gain a solid foundation for making informed decisions in various economic environments.

Key Points

Understanding Supply and Demand Dynamics: This key point introduces the foundational concepts of supply and demand, exploring how market equilibrium is established and how changes in these forces impact prices and quantities. It emphasizes the importance of elasticity, shifts in supply and demand curves, and the role of government interventions. Participants will learn to analyze market behaviors, predict outcomes, and understand how market forces shape economic activity.
Exploring Market Structures and Competition: The course delves into different market structures, including perfect competition, monopolistic competition, oligopoly, and monopoly. It examines how the degree of competition within a market influences pricing, production, and consumer welfare. By understanding the characteristics and outcomes of various market structures, learners will gain insights into the strategic behavior of firms, market power, and the implications for economic efficiency.
Macroeconomic Indicators and Economic Health: This section focuses on key macroeconomic indicators such as GDP, inflation, unemployment, and economic growth. It discusses how these indicators are measured, their significance, and how they reflect the overall health of an economy. By analyzing economic fluctuations, participants will gain a deeper understanding of the business cycle, economic growth, and the factors influencing economic stability.
Fiscal and Monetary Policy: The course covers the tools and objectives of fiscal and monetary policy, including government spending, taxation, interest rates, and the money supply. It explores how policymakers use these tools to stabilize the economy, control inflation, and promote growth. Participants will learn to evaluate the effectiveness of policy interventions and understand the challenges associated with implementing fiscal and monetary policies in different economic conditions.
International Trade and Global Economics: This key point examines the principles of international trade, including comparative advantage, trade policies, and exchange rates. It discusses the benefits and challenges of globalization, trade agreements, and the impact of international finance on domestic economies. Learners will understand how global economic integration affects trade balances, capital flows, and the distribution of wealth across countries.
Market Failures and Government Intervention: The course addresses instances where markets fail to allocate resources efficiently, leading to suboptimal outcomes such as externalities, public goods, and information asymmetry. It explores the role of government intervention in correcting these market failures through policies such as taxation, subsidies, and regulation. By understanding market failures, participants will gain insight into the rationale for government actions and the impact of policy measures on economic welfare.

Core Learning Outcomes

Analyze Supply and Demand Dynamics: Apply concepts of supply, demand, and elasticity to understand market behaviors and predict economic outcomes.
Understand Market Structures: Examine different market structures and their impact on pricing, competition, and consumer welfare.
Evaluate Macroeconomic Indicators: Interpret GDP, inflation, and unemployment metrics to assess economic health and stability.
Understand Fiscal and Monetary Policies: Assess the impact of fiscal and monetary policy tools on economic growth, inflation, and stabilization.
Explore International Trade Principles: Analyze the effects of international trade, exchange rates, and globalization on domestic and global economies.
Identify Market Failures and Interventions: Recognize market failures and evaluate government interventions aimed at enhancing economic welfare.