Chapter Quiz: Understanding Your Target Audience

What is the primary purpose of market segmentation?

Which of the following is an example of demographic data?

What does psychographic segmentation focus on?

Why is understanding consumer behavior important for branding?

What does aligning brand identity with the audience’s values help achieve?

What type of data focuses on consumer’s past purchases and brand interactions?

Which of the following is an example of psychographic data?

How can demographic data help a brand?

How does segmentation benefit a brand’s marketing efforts?

What is a critical benefit of understanding the target audience?

Psychographic data focuses on consumer’s income and location.

Behavioral data is useful for analyzing consumer actions and preferences.

A strong brand identity is built without considering the target audience.

Demographics can help a brand understand who its audience is and where they live.

Brands that understand their audience are more likely to build lasting customer loyalty.