Chapter Quiz: Legal and Ethical Guidelines for Nonprofit Marketing

What is the primary legal requirement for nonprofit organizations regarding fundraising?

Which of the following is a requirement for nonprofit organizations regarding advertising?

What is one key ethical marketing practice for nonprofits?

What does the Federal Trade Commission (FTC) regulate in nonprofit marketing?

What is an example of a deceptive marketing practice?

Why is data privacy important in nonprofit marketing?

What is one of the risks of failing to comply with legal marketing regulations?

How can nonprofits avoid deceptive marketing practices?

Why is transparency important in nonprofit marketing?

What can happen if a nonprofit fails to follow ethical marketing practices?

Nonprofit marketing is primarily focused on generating profit.

Nonprofits must comply with fundraising regulations, such as registration and solicitation laws.

Deceptive marketing practices are acceptable if they increase donations.

Ethical marketing includes using fear-based appeals to motivate donations.

Nonprofits must respect data privacy laws, such as GDPR, when conducting marketing campaigns.