COURSE DESCRIPTION
This course will teach students how successful salespeople transform everyday products into essentials for millions of consumers. Students will learn how to guide customers in recognizing the value of products and services, ultimately motivating them to purchase.
The course will explore strategies for fostering long-term customer loyalty and driving repeat sales. Through developing essential sales techniques, building strong customer relationships, and understanding consumer psychology, students will create positive customer experiences that ensure ongoing success.
Key Topics Covered
- Develop the Attitude and Qualities of a Sales Professional: Understand and cultivate the essential mindset, communication skills, and work habits needed for success in a sales role.
- Master Effective Sales Strategies: Learn various sales techniques and approaches to effectively engage customers and close deals.
- Implement Customer Relationship Management (CRM): Gain proficiency using CRM tools and methods to build, maintain, and strengthen customer relationships.
- Deliver Successful Sales Presentations: Acquire the skills to design and present persuasive and impactful sales presentations tailored to customer needs.
- Understand the Role of Planning and Reporting in Sales: Learn how effective planning and detailed sales reports can optimize strategies and improve overall performance.
- Design an Effective Sales Process: Master the step-by-step process of creating a structured and efficient sales system, from prospecting to closing.
- Craft a Positive Customer Experience: Learn techniques to ensure a satisfying and seamless customer experience that fosters loyalty and repeat business.
REFERENCE MATERIALS
for
Full-CLC Students
Based on your HESEAP application, you have been awarded full CLC for this course, classifying it as a test-out course, meaning no traditional instruction will be provided. Your CLC award signifies that you possess knowledge, whether gained through prior education or experience, equivalent to or surpassing what would typically be learned in a traditional college setting. Consequently, classroom attendance is not required; however, you are required to successfully pass a final exam for the course.
USILACS remains committed to fostering your academic success. Should you find a refresher necessary or wish to deepen your understanding of the subject, it is recommended that you explore a variety of free online educational resources on the suggested topics below.
Thousands of FREE Online College Courses:
Search Topics: Publications/Videos/Papers
The majority of the exam questions for this course are based upon information contained in the below search topics.
- (2017) Sales management. Recruiting The Right Sales People. Atom Small Business Experts. Marketing Donut. (Online) http://www.marketingdonut.co.uk/sales/sales-management/recruiting-the-right-salespeople
- (2017) Telemarketing FAQs. Atom Small Business Experts. Marketing Donut. http://www.marketingdonut.co.uk/direct-marketing/mobile-and-text-marketing/telemarketing-faqs
- (2017) Telesales. Atom Small Business Experts. Marketing Donut. http://www.marketingdonut.co.uk/sales/telesales/telesales-overview
- (2017) Sales Presentations FAQs. Atom Small Business Experts. Marketing Donut. http://www.marketingdonut.co.uk/sales/sales-presentations/sales-presentations-faqs
- (2017) Sales Presentations. Face to Face Selling. Atom Small Business Experts. Marketing Donut t http://www.marketingdonut.co.uk/sales/sales-presentations/face-to-face-selling-putting-your-best-foot-forward
- (2017) Telesales. Cold Calling. Atom Small Business Experts. Marketing Donut http://www.marketingdonut.co.uk/sales/telesales/does-cold-calling-bring-you-out-in-a-cold-sweat
- Sales Excellence- How to become a great salesperson Published by: Victor Antonio https://youtu.be/Tl6yL4wucqk
- (2013) How to Sell Your Product or Service: Acquiring the Sales Mindset Published by: Victor Antonio https://youtu.be/ynIgqCaGQJc(2013)
- How to Sell your product or service- Competition and Analysis Published by: Victor Antonio https://youtu.be/6so-ewyoKX0
- (2013) How to Sell your product or service- By designing a sales process Published by: Victor Antonio https://youtu.be/EZ-VVtrF5d4
- (2013) How to Sell your product or service- Developing options for clients Published by: Victor Antonio https://youtu.be/-i9ctu86i4k
Please note that USILACS is not the source of the above links; therefore, we do not have control over their accessibility. Some links may no longer be active, and in such cases, we encourage you to copy and paste the title into Google or YouTube to find an alternative source. Should you encounter an inactive link, feel free to contact our academic team at academics@usilacs.org for assistance or to notify them so the link can be updated.
Occasionally, the links may prompt you to download reference material in PDF format. While we have made every effort to ensure the safety of the sources, we encourage you to take precautions to verify the security of any downloads on your device.
Although comprehensive study materials have been provided, you can search for the topics and titles on Google and YouTube if additional resources are needed.
Tips for Success
Remember that the exams are open-book, meaning you can keep reference materials open in other tabs for easy access during the exam. Some reference materials are extensive, with hundreds of pages. To quickly find answers, follow these steps:
- Choose a keyword or phrase from the exam question.
- Open the reference material.
- Press ‘Ctrl’ + ‘F’ on your keyboard to open a search bar.
- Enter your keyword or phrase and click search. This will display all instances of that word or phrase within the document, allowing for more efficient navigation.