SCI5155 Marketing Communications Strategy

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Course Content

Chapter Quiz: Introduction to Marketing Communications

Chapter Quiz: Key Concepts in Integrated Marketing Communications (IMC)

Chapter Quiz: Building a Marketing Communications Plan

Chapter Quiz: Brand Positioning and Messaging

Chapter Quiz: Digital Marketing and Social Media Strategies

Chapter Quiz: Consumer Behavior and Marketing Communication

Chapter Quiz: Integrated Marketing Communications (IMC) Strategy

Chapter Quiz: Marketing Research and Analytics

Chapter Quiz: Branding and Brand Management

Chapter Quiz: Social Media Marketing and Engagement

Chapter Quiz: Customer Relationship Management (CRM)

Chapter Quiz: Digital Marketing and E-commerce

Final Overview and Memory Refresher for Marketing Communications Strategy

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