SCI5150 Marketing Analytics and Data-Driven Strategy

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Course Content

Chapter Quiz: Introduction to Marketing Analytics

Chapter Quiz: Understanding Key Marketing Metrics

Chapter Quiz: Collecting and Organizing Marketing Data

Chapter Quiz: Quantitative and Qualitative Data Analysis

Chapter Quiz: Measuring Marketing Campaign Effectiveness

Chapter Quiz: Using Marketing Analytics for Customer Segmentation

Chapter Quiz: Tracking and Optimizing Marketing Campaign Performance

Chapter Quiz: Integrating Marketing Analytics with Business Strategy

Chapter Quiz: The Role of Data Visualization in Marketing Analytics

Chapter Quiz: Measuring and Enhancing Customer Lifetime Value (CLV)

Chapter Quiz: Leveraging Social Media Data for Marketing Strategy

Chapter Quiz: Understanding and Using Marketing Automation Tools

Final Overview and Memory Refresher for Marketing Analytics and Data-Driven Strategy

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