BUS5105 Foundations of Business Administration

Course Description:

The Foundations of Business Administration course is designed for graduate-level students, providing a comprehensive and in-depth exploration of the key principles and practices of business management. This course aims to develop students’ analytical, decision-making, and leadership skills, equipping them with the knowledge necessary to lead organizations effectively in today’s dynamic business environment.

Throughout the course, students will examine critical concepts in management, including strategic planning, organizational structure, leadership, marketing, finance, and operations management. The course will also address contemporary topics such as business ethics, corporate social responsibility (CSR), and the role of information systems and technology in business operations. Emphasis will be placed on applying theoretical frameworks to real-world business challenges, allowing students to critically assess complex situations and develop strategic solutions.

By integrating theoretical learning with practical applications, this course prepares students for leadership positions in a variety of industries, enabling them to contribute meaningfully to organizational growth and success. Students will engage in case studies, group projects, and research, all designed to refine their ability to make sound business decisions and navigate organizational challenges.

Upon completion of the course, students will have gained the tools and perspectives needed to excel in business administration, with a focus on innovative thinking, strategic management, and ethical leadership.

Key Points Covered in the Course

1. Introduction to Business Administration

• This section provides an overview of business administration, emphasizing the importance of leadership, management, and organizational performance. Students will learn about the core functions of business administration and how they align with organizational goals.

2. Management and Leadership

• Students will explore the fundamental theories of management and leadership, including key leadership styles, decision-making processes, and the relationship between management and leadership. This section prepares students to lead organizations effectively by understanding the roles and responsibilities of managers and leaders.

3. Organizational Structure and Culture

• This segment focuses on the design and structure of organizations, as well as the development of organizational culture. Students will examine how these factors influence business performance, employee behavior, and organizational effectiveness.

4. Operations Management

• Students will delve into the principles of operations management, including process optimization, capacity planning, inventory management, and quality control. This section equips students with the skills needed to manage and improve production and service delivery systems.

5. Marketing Management

• This section explores the marketing process, including market research, segmentation, targeting, positioning, and the development of the marketing mix (product, price, place, and promotion). Students will also learn about digital marketing strategies and customer relationship management.

6. Financial Management

• In this section, students will gain an understanding of financial management, including financial planning, budgeting, and interpreting financial statements. The focus will be on how businesses make financial decisions and manage resources to ensure sustainability and growth.

Course Objectives:

By the end of this course, students will be able to:

1. Analyze the key components of business administration and how they interact to achieve organizational success.
2. Apply management and leadership theories to real-world business situations.
3. Design effective organizational structures and cultivate a positive organizational culture.
4. Utilize operations management techniques to improve efficiency and productivity in business processes.
5. Develop marketing strategies and understand how to leverage customer data to drive business growth.
6. Interpret financial data and make informed decisions that contribute to organizational sustainability.
7. Formulate and implement strategic business plans that align with organizational goals and market conditions.
8. Apply business ethics and CSR practices to enhance corporate reputation and stakeholder relationships.
9. Understand the role of information systems and technology in supporting business operations and decision-making.
10. Communicate effectively across different levels of an organization, improving decision-making and collaboration.

Target Audience:

This course is designed for graduate-level students pursuing a Master’s degree in Business Administration or related fields. It is intended for students who are looking to build a strong foundation in business management and develop the skills necessary for leadership roles in a variety of organizational settings.

Teaching Methodology:

The course will be delivered through a combination of lectures, case studies, group discussions, and hands-on projects. Real-world examples and case studies will be used to illustrate key concepts and encourage practical application of business principles. Students will also engage in individual research and presentations to further develop their analytical and communication skills.