BUS2343 Marketing

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BUS2343 Marketing

Marketing is the biggest buzzword in today’s economy.¬† And it’s true, if no one knows about your product no one will buy it.¬† Many people today think that successful marketing is just a matter of creating a webpage, posting your product online and advertising it on social media, but good marketing encompasses much more than that.

This course will define what marketing is.  It will outline its fundamental elements.  It will emphasize strategic thinking when it comes to marketing and will help the student evaluate ways to establish and grow a business.


Marketing II will examine real-life marketing strategies and ways to incorporate them in promoting a business.  Students will learn the fundamental elements of marketing learn the various types of marketing.  They will use this information to develop successful marketing strategies.  By the end of this course the student will learn:

  • The fundamentals of marketing
  • The core principles of marketing
  • Business-oriented marketing versus consumer-oriented marketing
  • The definition of a brand
  • How to make a business stand out
  • How to identify the core concepts of a marketplace
  • How to engage in marketplace strategic analysis

Full-CLC Students

‚ÄúA CLC award signifies that the student has attained the knowledge, (through either prior education or experience), equal to or greater than the student would have learned in a traditional college course.‚ÄĚ

¬†‚ÄúBased upon your CLC award, physical classroom attendance is not required; however, you will be required to successfully pass a final exam for each course.‚ÄĚ

Based upon your HESEAP Application, you have received full-CLC for this course; therefore, this is a test-out course which does not include traditional education on the subject.

USILACS wants to help you succeed. If you feel you need a little knowledge refresher or want to expand your knowledge on this subject, we recommend that you consider reviewing some of the vast online education resources and search topics below.

Thousands of FREE Online College Courses:

  • edX ¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬† ¬†
  • Coursera
  • Open Culture ¬†¬†¬†¬†¬†¬†¬†¬†
  • MIT ¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†¬†
  • Carnegie Mellon
  • Stanford Online ¬†

Search Topics: Publications/Videos/Papers

(The majority of the exam questions for this course are based upon information contained in the below search topics)

  • (2013) Introduction to Marketing Published by: Study.com
  • (2012) Marketing Principles (v.2.0) Jeff Tanner.
    • What is Marketing? pg 8-24
    • The Marketing Plan, pg. 29-31
    • Strategic Planning pg. 36-47.
  • (2012) Non-Traditional Marketing Schools. (Online)
  • (2008) Fundamentals of Marketing Basics (Part 1), Steven Van Hook,
  • (2007) Did You Know 2,0, Karl Fisch and Scott McLeod, XPLANE, June
  • (2008) Fundamentals of Marketing Basics (Part 1), Steven Van Hook,
  • (2011) Four Principles of Marketing Strategy, Brian Tracy,

Course Content