BUS2343 Marketing

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BUS2343 Marketing

Marketing is the biggest buzzword in today’s economy.  And it’s true, if no one knows about your product no one will buy it.  Many people today think that successful marketing is just a matter of creating a webpage, posting your product online and advertising it on social media, but good marketing encompasses much more than that.

This course will define what marketing is.  It will outline its fundamental elements.  It will emphasize strategic thinking when it comes to marketing and will help the student evaluate ways to establish and grow a business.


Marketing II will examine real-life marketing strategies and ways to incorporate them in promoting a business.  Students will learn the fundamental elements of marketing learn the various types of marketing.  They will use this information to develop successful marketing strategies.  By the end of this course the student will learn:

  • The fundamentals of marketing
  • The core principles of marketing
  • Business-oriented marketing versus consumer-oriented marketing
  • The definition of a brand
  • How to make a business stand out
  • How to identify the core concepts of a marketplace
  • How to engage in marketplace strategic analysis

Full-CLC Students

A CLC award signifies that the student has attained the knowledge, (through either prior education or experience), equal to or greater than the student would have learned in a traditional college course.”

 “Based upon your CLC award, physical classroom attendance is not required; however, you will be required to successfully pass a final exam for each course.”

Based upon your HESEAP Application, you have received full-CLC for this course; therefore, this is a test-out course which does not include traditional education on the subject.

USILACS wants to help you succeed. If you feel you need a little knowledge refresher or want to expand your knowledge on this subject, we recommend that you consider reviewing some of the vast online education resources and search topics below.

Thousands of FREE Online College Courses:

Search Topics: Publications/Videos/Papers

(The majority of the exam questions for this course are based upon information contained in the below search topics)


Please note: USILACS is not the source of the following links. Therefore we do not have control over the accessibility of these links. You may find that some links are no longer active. We therefore encourage you to copy and paste the title into Google or YouTube to find an alternative source. You are also welcome to email our academic team at academics@usilacs.org for assistance or to inform them of an inactive link so we can replace it with a new one.

Sometimes the links may invite you to download reference material into a PDF. Although we have been diligent in finding safe sources of information, we encourage you to be diligent in ensuring a download is safe on your device.

Although we are providing comprehensive study material, if you feel you require more, please copy and paste the topics and titles into Google and YouTube. 


Tips for success

Remember, these exams are all open textbook. Meaning, you can keep your reference material open in other tabs to refer back to during your exam.

Some of the reference materials are large, extensive books with hundreds of pages. If you have a question on your exam that you want to find the answer to within the book, here’s a quick way of doing so:

Choose a keyword or phrase from the exam question. Go to the reference material. Press ‘Ctrl’ + ‘F’ on your keyboard. This will bring up a search bar. Type your keyword or phrase into the search bar and click search. This will show you all the locations that they appear in the reference material.

Course Content