BUS2343 Marketing

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ATTENTION HESEAP STUDENTS: VERY IMPORTANT to review course procedures for HESEAP Award Students. >> CLICK HERE <<

COURSE REQUIREMENTS

This course requires the completion of BUS1145 Sales, Intro

COURSE DESCRIPTION

Marketing is the biggest buzzword in today’s economy.¬† And it’s true, if no one knows about your product no one will buy it.¬† Many people today think that successful marketing is just a matter of creating a webpage, posting your product online and advertising it on social media, but good marketing encompasses much more than that.

This course will define what marketing is.  It will outline its fundamental elements.  It will emphasize strategic thinking when it comes to marketing and will help the student evaluate ways to establish and grow a business.

LEARNING OBJECTIVES

Marketing II will examine real-life marketing strategies and ways to incorporate them in promoting a business.  Students will learn the fundamental elements of marketing learn the various types of marketing.  They will use this information to develop successful marketing strategies.  By the end of this course the student will learn:

  • The fundamentals of marketing
  • The core principles of marketing
  • Business-oriented marketing versus consumer-oriented marketing
  • The definition of a brand
  • How to make a business stand out
  • How to identify the core concepts of a marketplace
  • How to engage in marketplace strategic analysis

ATTENDANCE

Attendance is mandatory for all students.  Excellent attendance is imperative for mastery and application of the information dispensed.  Whether you are sitting at a desk in a classroom or attending via Skype, your attendance is vital to your success.  Late arrivals are distracting and disrespectful.  Please refrain from being tardy.

Grades will be affected by absences and tardiness.  Participation in class is a prerequisite.  You learn from lectures, discussions and presentations.

CLASSROOM BEHAVIOR

Students are expected to treat all persons with respect.  We should all conduct ourselves in a courteous and responsible manner.  Be considerate, you can disagree, don’t insult.

Please set all your electronic devices to silent during class so as not to be a disturbance to others in the class.

TUTORIAL ASSISTANCE

We maintain an open-door policy for our students.  We are absolutely willing to discuss any matter that may arise during the course.  If you have any questions, problems, or need help with the course material, we urge you to reach out as soon as the issue arises.  If you want to contest a grade, you must do so within 48 hours and put it in writing.  Please ask your student advocate for help.  If you do not have a student advocate send an email to: academics@usilacs.org.

NON-DISCRIMINATORY STATEMENT

All students regardless of age, race, gender, religion, physical disability, class, etc., shall have equal opportunity without harassment in this course.  Any problems with or questions about harassment can be discussed confidentially via email at:  hr@usilacs.org.

DRESS CODE

For students enrolled who are attending in a classroom or via Skype, please be sure you are dressed modestly and respectfully. Please refer to www.merriam-webster.com/dictionary/business%20casual.  NO short shorts or skirts.  Avoid low-cut tops.  We want to present ourselves in a dignified manner at all times.

NETIQUETTE

  • Always read through all the comments of the class before responding. This will avoid duplicating comments or questions asked.
  • Avoid language that could be offensive. All profanity is strictly prohibited. Remember that using all caps when replying online signifies shouting.¬† This would be rude and combative.
  • Be sensitive to the fact that there will be fellow students from all parts of the world with many differing backgrounds and languages. Remember that slang and idioms will most likely be misconceived and/or misinterpreted.¬† These should be avoided.
  • Respect others views or opinions.
  • Be thoughtful of the privacy of others. Ask permission before sharing email addresses or other personal information.
  • Do not forward inappropriate material such as: virus warnings, chain letters, jokes, etc.¬† The sharing of pornographic material is strictly prohibited.
  • Use good spelling and grammar. Avoid using texting shortcuts.
  • Strive to compose your comments in a positive, supportive and constructive manner at all times.

Any of these offenses will be dealt with by the school disciplinary committee.

ADA ACCOMMODATIONS

All reasonable accommodations will be provided for students with disabilities.  Any student attending USILACS who needs an accommodation due to a chronic challenge (i.e. blindness, deaf or hard of hearing, mobility issues, psychological, or learning disability), register with:

USILACS Registrar’s Office

2410 NE 18th Place

Ocala, FL  34470

1-305-330-2202

registrarsoffice@usilacs.org

ACADEMIC DISHONESTY/CHEATING

We encourage collaborating with others, either in person or online, to study and learn.  When you complete your assignments or your exams, however, the wording has to be your own.

Plagiarism is the theft of someone else’s work and ideas.  You are permitted to cite or even quote someone else, however you must properly cite them.  There are two accepted ways of doing this.  They are known as Modern Language Association (MLA) or American Psychological Association (APA).  You can visit www.citationmachine.net for help in correctly citing information.

As a school that strives to maintain high moral standards, we strongly caution our students to be ethical and honest.  Endeavor to be honest in conducting yourself in regard to any coursework you accomplish or exams you may take.  Cheating is a dishonest practice.

MINIMUM REQUIRED SUPPLIES

All students will need all of the following:

  • Computer with camera, microphone, and speakers.
  • Skype installed on the computer with an active Skype account.
  • Internet
  • Printer
  • Notebook paper
  • Pens/pencils

If the student does not have a computer or internet, there will be some available for use at the school in the computer lab.

ATTENTION HESEAP STUDENTS: VERY IMPORTANT to review course procedures for HESEAP Award Students. >> CLICK HERE <<

Course Content