BUS1221 International Etiquette & Protocol

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BUS1221 International Etiquette & Protocol

When conducting a business meeting with someone from China do you bow, hug or shake hands? The improper implementation of protocol with people of other countries can create embarrassment, awkwardness, and potentially negative repercussions for a company.  Navigating business etiquette in an international landscape requires research and finesse.

This course will help a student to research cultural protocols across international borders.  They will learn the basic etiquette expected in business meetings as well as specific actions to avoid.  This will allow the student to be successful in international business dealings.


International Etiquette & Protocol III will explore the intricacies of doing business across different cultural and societal outlooks.  It will examine the commonalities of conduct in international business.  It will also outline conduct to avoid.  At the conclusion of this course the student will be able to:

  • Learn to see situations from the perspective of another culture
  • Compare and contrast different approaches to doing business
  • Research cultural mores and taboos
  • Understand the framework of cultural intelligence
  • Learn how to develop and display cultural intelligence
  • Adapt to culturally diverse situations in international business
  • Develop communication skills that transcend national borders

Full-CLC Students

“A CLC award signifies that the student has attained the knowledge, (through either prior education or experience), equal to or greater than the student would have learned in a traditional college course.”

“Based upon your CLC award, physical classroom attendance is not required; however, you will be required to successfully pass a final exam for each course.”

Based upon your HESEAP Application, you have received full-CLC for this course; therefore, this is a test-out course which does not include traditional education on the subject.

USILACS wants to help you succeed. If you feel you need a little knowledge refresher or want to expand your knowledge on this subject, we recommend that you consider reviewing some of the vast online education resources and search topics below.

Thousands of FREE Online College Courses:

 Search Topics: Publications/Videos/Papers

 (The majority of the exam questions for this course are based upon information contained in the below search topics)

  • (2017) Organizational Behavior. The University of Minnesota.
  • (2015) Business Communication for Success. The University of Minnesota.
    • 3 Principles of Verbal Communication (pg. 31-35)
    • 4 Getting to know your audience (pg. 76-81)
    • 1 Principles of Non-Verbal Communication (pg. 309-315)
    • 5 Making an argument (pg. 419-426)
    • 18 Intercultural & International Business Communication (pg. 520-522)
      • 1 Intercultural communication (pg. 523-525)
      • 2 How to understand intercultural communication (pg. 526-528)
      • 4 Divergent Cultural Characteristics (pg. 533-537)
      • 5 International Communication & the Global Market Place (pg. 538-542)
      • 7 The international assignment (pg. 545-550)
    • (2010) Good manners and etiquette- components of businessman’s image. Studies and Scientific Research - Economic Edition, no. 15. Ovidiu Leonard Turcu, Ph.D., University ofBacau, Romania and Andreea Feraru, University of Bacau, Romania
    • (2012) “Episode 23: Why is Culture Important in International Business?” Michael Czinkota.
    • (2013) “What is Cultural Intelligence?” Tom Verghese.
    • (2013) “Episode 28: International Business Etiquette.” Michael Czinkota.
    • (2019) Why Some Gifts to Chinese Friends and Acquaintances Should be Avoided
    • (2015) “Cultural Differences in Negotiations and Conflicts.” Robert Robles.
  • (2017) “5. Global Business Etiquette.” Rachid Bendaoud.