BUS1221 International Etiquette & Protocol

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BUS1221 International Etiquette & Protocol

When conducting a business meeting with someone from China do you bow, hug or shake hands? The improper implementation of protocol with people of other countries can create embarrassment, awkwardness, and potentially negative repercussions for a company.  Navigating business etiquette in an international landscape requires research and finesse.

This course will help a student to research cultural protocols across international borders.  They will learn the basic etiquette expected in business meetings as well as specific actions to avoid.  This will allow the student to be successful in international business dealings.


International Etiquette & Protocol III will explore the intricacies of doing business across different cultural and societal outlooks.  It will examine the commonalities of conduct in international business.  It will also outline conduct to avoid.  At the conclusion of this course the student will be able to:

  • Learn to see situations from the perspective of another culture
  • Compare and contrast different approaches to doing business
  • Research cultural mores and taboos
  • Understand the framework of cultural intelligence
  • Learn how to develop and display cultural intelligence
  • Adapt to culturally diverse situations in international business
  • Develop communication skills that transcend national borders

Full-CLC Students

A CLC award signifies that the student has attained the knowledge, (through either prior education or experience), equal to or greater than the student would have learned in a traditional college course.”

“Based upon your CLC award, physical classroom attendance is not required; however, you will be required to successfully pass a final exam for each course.”

Based upon your HESEAP Application, you have received full-CLC for this course; therefore, this is a test-out course which does not include traditional education on the subject.

USILACS wants to help you succeed. If you feel you need a little knowledge refresher or want to expand your knowledge on this subject, we recommend that you consider reviewing some of the vast online education resources and search topics below.

Thousands of FREE Online College Courses:

 Search Topics: Publications/Videos/Papers

 (The majority of the exam questions for this course are based upon information contained in the below search topics)


  • (2017) Organizational Behavior. The University of Minnesota.
  • (2015) Business Communication for Success. The University of Minnesota. Available at: https://open.lib.umn.edu/businesscommunication/ 
    • 2.3 Principles of Verbal Communication (pg. 31-35)
    • 3.4 Getting to know your audience (pg. 76-81)
    • 11.1 Principles of Non-Verbal Communication (pg. 309-315)
    • 14.5 Making an argument (pg. 419-426)
    • Chap. 18 Intercultural & International Business Communication (pg. 520-522)
    • 18.1 Intercultural communication (pg. 523-525)
    • 18.2 How to understand intercultural communication (pg. 526-528)
    • 18.4 Divergent Cultural Characteristics (pg. 533-537)
    • 18.5 International Communication & the Global Market Place (pg. 538-542)
    • 18.7 The international assignment (pg. 545-550)


Please note: USILACS is not the source of these links. Therefore we do not have control over the accessibility of the links. You may find that some links are no longer active. We therefore encourage you to copy and paste the title into Google or YouTube to find an alternative source. You are also welcome to email our academic team at academics@usilacs.org for assistance or to inform them of an inactive link so we can replace it with a new one.

Sometimes the links may invite you to download reference material into a PDF. Although we have been diligent in finding safe sources of information, we encourage you to be diligent in ensuring a download is safe on your device.

Although we are providing comprehensive study material, if you feel you require more, please copy and paste the topics and titles into Google and YouTube. 


Tips for success

Remember, these exams are all open textbook. Meaning, you can keep your reference material open in other tabs to refer back to during your exam.

Some of the reference materials are large, extensive books with hundreds of pages. If you have a question on your exam that you want to find the answer to within the book, here’s a quick way of doing so:

Choose a keyword or phrase from the exam question. Go to the reference material. Press ‘Ctrl’ + ‘F’ on your keyboard. This will bring up a search bar. Type your keyword or phrase into the search bar and click search. This will show you all the locations that they appear in the reference material.