BUS1343 Marketing

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COURSE DESCRIPTION

This course will explore marketing as a central concept in today’s economy. It will address the reality that a product cannot succeed in the marketplace without proper visibility. Many people mistakenly believe effective marketing is creating a website, posting products online, and leveraging social media platforms. However, this course will provide a more comprehensive understanding of the field, offering a precise definition of marketing and outlining its core elements.

Additionally, the course will emphasize the importance of strategic thinking in marketing practices. Students will be guided in evaluating various methods for establishing and expanding a business, ensuring they can apply these strategies in real-world scenarios. By the end of the course, participants will have a well-rounded view of how to create, execute, and refine marketing efforts that contribute to business growth.

Key Topics Covered

  • Understand the Fundamentals of Marketing: Learn the essential marketing elements, including the 4 Ps—product, price, place, and promotion—and how they work together to drive business success.
  • Explore the Core Principles of Marketing: Gain a deep understanding of the foundational principles such as customer needs, market segmentation, positioning, and delivering value to customers.
  • Differentiate Between Business-Oriented and Consumer-Oriented Marketing: Understand the distinct strategies used for marketing to businesses (B2B) versus consumers (B2C) and how to tailor campaigns accordingly.
  • Define a Brand: Learn what constitutes a brand, including its identity, values, and promise, and how it represents a company’s relationship with its audience.
  • Discover How to Make a Business Stand Out: Explore effective branding and marketing techniques that differentiate a business from its competitors and attract loyal customers.
  • Identify the Core Concepts of a Marketplace: Understand the fundamental dynamics of a marketplace, including customer needs, competition, supply and demand, and market trends.
  • Engage in Marketplace Strategic Analysis: Develop the skills to conduct a strategic marketplace analysis, assessing opportunities, threats, and competition to inform business decisions.

REFERENCE MATERIALS
for
Full-CLC Students

Based on your HESEAP application, you have been awarded full CLC for this course, classifying it as a test-out course, meaning no traditional instruction will be provided. Your CLC award signifies that you possess knowledge, whether gained through prior education or experience, equivalent to or surpassing what would typically be learned in a traditional college setting. Consequently, classroom attendance is not required; however, you are required to successfully pass a final exam for the course.

USILACS remains committed to fostering your academic success. Should you find a refresher necessary or wish to deepen your understanding of the subject, it is recommended that you explore a variety of free online educational resources on the suggested topics below.

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The majority of the exam questions for this course are based upon information contained in the below search topics.

 

 Please note that USILACS is not the source of the above links; therefore, we do not have control over their accessibility. Some links may no longer be active, and in such cases, we encourage you to copy and paste the title into Google or YouTube to find an alternative source. Should you encounter an inactive link, feel free to contact our academic team at academics@usilacs.org for assistance or to notify them so the link can be updated.

Occasionally, the links may prompt you to download reference material in PDF format. While we have made every effort to ensure the safety of the sources, we encourage you to take precautions to verify the security of any downloads on your device.

Although comprehensive study materials have been provided, you can search for the topics and titles on Google and YouTube if additional resources are needed.

Tips for Success
Remember that the exams are open-book, meaning you can keep reference materials open in other tabs for easy access during the exam. Some reference materials are extensive, with hundreds of pages. To quickly find answers, follow these steps:

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  2. Open the reference material.
  3. Press ‘Ctrl’ + ‘F’ on your keyboard to open a search bar.
  4. Enter your keyword or phrase and click search. This will display all instances of that word or phrase within the document, allowing for more efficient navigation.

 

Course Content