Associate of Science in Clerical Digital Marketing Degree “Major” Courses

Course Number and Name Description
BUS1343 Marketing [Course Description]
TSC1230 Social Media Landscape & Strategy Basics [Course Description]
TSC1235 Audience Research & Personas [Course Description]
TSC1240 Content Planning & Calendars [Course Description]
TSC1245 Platform Tools & Publishing [Course Description]
TSC1280 Copywriting & Visual Storytelling [Course Description]
TSC1285 Analytics & KPIs [Course Description]
TSC1605 Design Principles & Visual Communication [Course Description]
TSC1005 Introduction to Artificial Intelligence [Course Description]
TSC1020 AI Tools and Applications [Course Description]
TSC1680 Editing Principles & Storytelling [Course Description]
TSC1755 Voiceover Industry Overview [Course Description]
BUS1343 Marketing

COURSE DESCRIPTION

The Marketing course provides a comprehensive and advanced understanding of marketing strategies, tools, and techniques needed to succeed in a competitive business environment. This course is designed for professionals seeking to deepen their expertise in modern marketing practices, with a strong focus on digital marketing, customer engagement, brand management, and data analytics. Through a combination of theoretical frameworks and practical applications, participants will learn how to design and execute marketing plans that drive business growth, build brand equity, and foster long-term customer relationships.

The course covers critical aspects of the marketing process, from market research and product development to brand positioning and customer retention strategies. Participants will gain insights into how to adapt marketing techniques to evolving market conditions and leverage the latest marketing technologies and platforms. By the end of the course, students will be equipped with the skills necessary to make informed marketing decisions and lead successful marketing campaigns in a dynamic, global marketplace.

Key Points

  1. Marketing Strategy and Planning: This key point focuses on how to develop comprehensive marketing strategies that align with business goals. Participants will learn the importance of conducting market research, performing competitive analysis, and creating targeted marketing plans. Topics include setting clear marketing objectives, identifying target markets, and crafting strategies that adapt to market trends and customer needs.
  2. Digital Marketing Strategies: In this section, participants will explore various digital marketing tools and strategies, including social media, content marketing, SEO, and paid advertising. The importance of integrating digital platforms into marketing efforts and measuring their effectiveness through analytics will be emphasized.
  3. Brand Management and Positioning: This key point covers the principles of building strong brands that resonate with target audiences. Participants will learn how to develop brand positioning strategies that differentiate their offerings in the marketplace. Topics include brand equity, brand identity, and creating consistent messaging that aligns with the company’s values and mission.
  4. Customer Relationship Management (CRM) and Retention: Building and maintaining long-term customer relationships is critical for business success. This section focuses on CRM systems, customer segmentation, and retention strategies, with insights into personalizing marketing efforts to enhance customer experience and loyalty.
  5. Market Research and Data Analytics: Participants will learn how to use market research and data analytics to inform marketing decisions, covering both qualitative and quantitative research methods, data collection, and analysis to gain insights into customer preferences and market trends.
  6. Content Marketing and Influencer Strategies: This final key point focuses on creating valuable content to attract and retain customers, covering content marketing strategies like blogs, videos, podcasts, and influencer marketing for reaching new audiences and building brand credibility.

Core Learning Outcomes

  • Develop Strategic Marketing Plans: Formulate marketing strategies that align with business goals, supported by comprehensive market research and competitive analysis.
  • Execute Digital Marketing Strategies: Utilize digital marketing tools, including SEO, social media, and content marketing, to drive engagement and business growth.
  • Implement Effective Brand Management: Develop and manage brand positioning strategies that strengthen brand equity and differentiate offerings.
  • Enhance Customer Retention through CRM: Apply CRM techniques and customer retention strategies to build long-term relationships and loyalty.
  • Apply Market Research and Data Analytics: Utilize data analytics to gain insights into market trends and customer preferences, supporting data-driven marketing decisions.
  • Leverage Content and Influencer Marketing: Develop content marketing strategies and engage with influencers to enhance brand reach and credibility.
TSC1230 — Social Media Landscape & Strategy Basics

COURSE DESCRIPTION

This course provides a focused study of Social Media Landscape & Strategy Basics within digital and social media marketing. Its instructional sequence is organized around four areas: The Modern Social Media Ecosystem; The Strategic Role of Social Media in Brand Positioning; Lifecycle and Long-Term Growth Planning; and Integrating Social Media into Organizational Strategy. Together, these areas build the conceptual foundation needed to understand and apply the subject in a professional setting.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. The Modern Social Media Ecosystem: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. The Strategic Role of Social Media in Brand Positioning: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Lifecycle and Long-Term Growth Planning: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Integrating Social Media into Organizational Strategy: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “The Modern Social Media Ecosystem,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “The Strategic Role of Social Media in Brand Positioning.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Lifecycle and Long-Term Growth Planning”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Integrating Social Media into Organizational Strategy.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1235 — Audience Research & Personas

COURSE DESCRIPTION

Designed for students preparing to work in digital and social media marketing, this course examines Audience Research & Personas from both operational and strategic perspectives. Instruction progresses through four reviewed areas: Foundations of Audience Research in Social Media; Developing Personas and Cohort Profiles; Data Collection, Testing, and Refinement Methods; and Integrating Insights into Campaign Strategy. Emphasis is placed on accurate decisions and repeatable professional practice.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Foundations of Audience Research in Social Media: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Developing Personas and Cohort Profiles: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Data Collection, Testing, and Refinement Methods: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Integrating Insights into Campaign Strategy: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Foundations of Audience Research in Social Media,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Developing Personas and Cohort Profiles.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Data Collection, Testing, and Refinement Methods”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Integrating Insights into Campaign Strategy.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1240 — Content Planning & Calendars

COURSE DESCRIPTION

Content Planning & Calendars introduces learners to the principles, terminology, and professional practices that shape digital and social media marketing. Four connected topics anchor the course: Fundamentals of Content Strategy and Workflow Design; Content Calendars and Campaign Scheduling; Balancing Evergreen and Timely Content; and Omnichannel Integration and Workflow Management. This progression helps students see how the major elements work together in realistic organizational environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Fundamentals of Content Strategy and Workflow Design: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Content Calendars and Campaign Scheduling: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Balancing Evergreen and Timely Content: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Omnichannel Integration and Workflow Management: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Fundamentals of Content Strategy and Workflow Design,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Content Calendars and Campaign Scheduling.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Balancing Evergreen and Timely Content”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Omnichannel Integration and Workflow Management.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1245 — Platform Tools & Publishing

COURSE DESCRIPTION

This course provides a focused study of Platform Tools & Publishing within digital and social media marketing. Its instructional sequence is organized around four areas: Platform Management Tools and Dashboards; Governance Frameworks and Compliance Standards; Scaling Practices and Workflow Automation; and Professional Role Assignments and Collaboration Models. Together, these areas build the conceptual foundation needed to understand and apply the subject in a professional setting.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Platform Management Tools and Dashboards: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Governance Frameworks and Compliance Standards: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Scaling Practices and Workflow Automation: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Professional Role Assignments and Collaboration Models: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Platform Management Tools and Dashboards,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Governance Frameworks and Compliance Standards.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Scaling Practices and Workflow Automation”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Professional Role Assignments and Collaboration Models.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1280 — Copywriting & Visual Storytelling

COURSE DESCRIPTION

Designed for students preparing to work in digital and social media marketing, this course examines Copywriting & Visual Storytelling from both operational and strategic perspectives. Instruction progresses through four reviewed areas: The Power of Narrative in Social Media Marketing; Advanced Copywriting Techniques; Visual Storytelling and Design Principles; and Integrating Copy and Visuals for Strategic Impact. Emphasis is placed on accurate decisions and repeatable professional practice.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. The Power of Narrative in Social Media Marketing: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Advanced Copywriting Techniques: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Visual Storytelling and Design Principles: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Integrating Copy and Visuals for Strategic Impact: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “The Power of Narrative in Social Media Marketing,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Advanced Copywriting Techniques.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Visual Storytelling and Design Principles”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Integrating Copy and Visuals for Strategic Impact.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1285 — Analytics & KPIs

COURSE DESCRIPTION

Analytics & KPIs introduces learners to the principles, terminology, and professional practices that shape digital and social media marketing. Four connected topics anchor the course: Understanding Social Media Analytics; Defining and Selecting Key Performance Indicators; Executive-Level Reporting and Data Visualization; and Integrating Analytics into Strategic Decision-Making. This progression helps students see how the major elements work together in realistic organizational environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization, producing evidence of learning that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Understanding Social Media Analytics: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Defining and Selecting Key Performance Indicators: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Executive-Level Reporting and Data Visualization: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Integrating Analytics into Strategic Decision-Making: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to create a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces accurate terminology, ethical conduct, clear communication, and audience-centered strategy, brand safety, measurable performance, ethical communication, and continuous campaign optimization for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Understanding Social Media Analytics,” within digital and social media marketing.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Defining and Selecting Key Performance Indicators.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Executive-Level Reporting and Data Visualization”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Integrating Analytics into Strategic Decision-Making.”
  5. Applied Deliverable: Produce a research brief, content plan, campaign asset, analytics report, or integrated marketing deliverable that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to digital and social media marketing.
TSC1605 - Design Principles & Visual Communication

COURSE DESCRIPTION

Design Principles & Visual Communication introduces learners to the design principles, perceptual logic, and systematic visual choices that make communication clear, purposeful, accessible, and persuasive. Four connected topics anchor the course: Foundations of Visual Communication; Core Design Principles; Color, Typography, and Composition in Communication; and Communicating Through Design Systems. This progression helps students connect foundational concepts, professional methods, analytical judgment, and applied decision-making in realistic print, digital, and brand-communication environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice applying hierarchy, contrast, alignment, proximity, balance, color, typography, composition, accessibility, and consistent design systems, producing a visual-communication poster and rationale demonstrating core design principles, a coherent palette, typography, hierarchy, and emotional intent that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Foundations of Visual Communication: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Core Design Principles: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Color, Typography, and Composition in Communication: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Communicating Through Design Systems: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to produce a visual-communication poster and rationale demonstrating core design principles, a coherent palette, typography, hierarchy, and emotional intent and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces inclusive design, accessibility, visual consistency, message clarity, ethical communication, and professional critique for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Foundations of Visual Communication,” within the design principles, perceptual logic, and systematic visual choices that make communication clear, purposeful, accessible, and persuasive.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Core Design Principles.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Color, Typography, and Composition in Communication”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Communicating Through Design Systems.”
  5. Applied Deliverable: Produce a visual-communication poster and rationale demonstrating core design principles, a coherent palette, typography, hierarchy, and emotional intent that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to print, digital, and brand-communication environments.
TSC1005 - Introduction to Artificial Intelligence

COURSE DESCRIPTION

Introduction to Artificial Intelligence introduces learners to the foundations, terminology, applications, limitations, and responsible adoption of artificial intelligence. Four connected topics anchor the course: Defining Artificial Intelligence; How AI Functions; AI in Everyday Life and Industry; and Building Conceptual Foundations. This progression helps students connect foundational concepts, professional methods, analytical judgment, and applied decision-making in realistic technology and organizational environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice defining AI, explaining data-driven learning, recognizing industry applications, distinguishing capabilities from limitations, and evaluating responsible-use concerns, producing an industry-impact report that evaluates an AI application, its benefits, its risks, and responsible practices that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Defining Artificial Intelligence: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. How AI Functions: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. AI in Everyday Life and Industry: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Building Conceptual Foundations: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to produce an industry-impact report that evaluates an AI application, its benefits, its risks, and responsible practices and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces AI literacy, ethical judgment, transparency, fairness, accountability, and evidence-based communication for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Defining Artificial Intelligence,” within the foundations, terminology, applications, limitations, and responsible adoption of artificial intelligence.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “How AI Functions.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “AI in Everyday Life and Industry”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Building Conceptual Foundations.”
  5. Applied Deliverable: Produce an industry-impact report that evaluates an AI application, its benefits, its risks, and responsible practices that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to technology and organizational environments.
TSC1020 - AI Tools and Applications

COURSE DESCRIPTION

AI Tools and Applications introduces learners to the selection, evaluation, and responsible workplace use of predictive, analytical, and generative artificial intelligence tools. Four connected topics anchor the course: Predictive Tools; Analytical Tools; Generative and Creative Tools; and Selecting and Using AI Tools Responsibly. This progression helps students connect foundational concepts, professional methods, analytical judgment, and applied decision-making in realistic business and technology environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice comparing AI tool categories, matching tools to organizational needs, assessing benefits and limitations, identifying ethical risks, and planning responsible adoption, producing an AI-tool comparison and adoption recommendation supported by use-case, usability, oversight, privacy, and ethics criteria that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Predictive Tools: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Analytical Tools: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Generative and Creative Tools: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Selecting and Using AI Tools Responsibly: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to produce an AI-tool comparison and adoption recommendation supported by use-case, usability, oversight, privacy, and ethics criteria and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces transparent selection, human oversight, privacy protection, bias awareness, sound judgment, and responsible implementation for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Predictive Tools,” within the selection, evaluation, and responsible workplace use of predictive, analytical, and generative artificial intelligence tools.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Analytical Tools.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Generative and Creative Tools”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Selecting and Using AI Tools Responsibly.”
  5. Applied Deliverable: Produce an AI-tool comparison and adoption recommendation supported by use-case, usability, oversight, privacy, and ethics criteria that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to business and technology environments.
TSC1680 - Editing Principles & Storytelling

COURSE DESCRIPTION

Editing Principles & Storytelling introduces learners to the narrative, continuity, pacing, emotional, and platform-specific decisions through which editing shapes visual stories. Four connected topics anchor the course: Foundations of Storytelling in Editing; Visual Continuity and Rhythm; Emotional Pacing and Viewer Psychology; and Genre, Audience, and Platform Adaptation. This progression helps students connect foundational concepts, professional methods, analytical judgment, and applied decision-making in realistic film, advertising, documentary, and digital-video environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice structuring narratives, maintaining spatial and temporal continuity, shaping rhythm and emotion, applying motivated cuts, and adapting edits to audience and platform, producing an edited sequence or analytical report that documents pacing, rhythm, continuity, emotional structure, and platform choices that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. Foundations of Storytelling in Editing: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Visual Continuity and Rhythm: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. Emotional Pacing and Viewer Psychology: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Genre, Audience, and Platform Adaptation: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to produce an edited sequence or analytical report that documents pacing, rhythm, continuity, emotional structure, and platform choices and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces narrative clarity, continuity, audience awareness, intentional pacing, technical suitability, and evidence-based editorial judgment for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “Foundations of Storytelling in Editing,” within the narrative, continuity, pacing, emotional, and platform-specific decisions through which editing shapes visual stories.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Visual Continuity and Rhythm.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “Emotional Pacing and Viewer Psychology”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Genre, Audience, and Platform Adaptation.”
  5. Applied Deliverable: Produce an edited sequence or analytical report that documents pacing, rhythm, continuity, emotional structure, and platform choices that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to film, advertising, documentary, and digital-video environments.
TSC1755 - Voiceover Industry Overview

COURSE DESCRIPTION

Voiceover Industry Overview introduces learners to the global voiceover marketplace, professional specializations, digital production landscape, and sustainable career practices. Four connected topics anchor the course: The Global Voiceover Industry; Voiceover Specializations; The Evolving Digital Landscape; and Career Development and Industry Standards. This progression helps students connect foundational concepts, professional methods, analytical judgment, and applied decision-making in realistic media, narration, eLearning, gaming, and commercial voice work environments.

Scenario-based exercises and a final applied task move the material from explanation to workplace use. Throughout the course, students practice identifying market segments, comparing voiceover niches, using remote collaboration tools, evaluating AI-related industry issues, and planning branding and professional development, producing a career-entry analysis identifying a specialization, its technical and performance requirements, and a digital growth strategy that can be discussed in exam-style questions and transferred to professional assignments.

KEY POINTS

  1. The Global Voiceover Industry: Establishes the terminology, principles, and professional context needed to understand the topic’s significance and its connection to sound decisions.
  2. Voiceover Specializations: Examines practical workflows, tools, and standards that support consistent, efficient, and defensible execution.
  3. The Evolving Digital Landscape: Develops the ability to recognize risks or constraints, compare alternatives, and select appropriate controls, methods, or responses.
  4. Career Development and Industry Standards: Connects course knowledge to planning, documentation, measurement, collaboration, and continuous improvement.
  5. Applied Practice: Uses scenarios and practical exercises to produce a career-entry analysis identifying a specialization, its technical and performance requirements, and a digital growth strategy and to justify decisions with evidence and accepted professional practice.
  6. Professional Standards and Readiness: Reinforces authentic performance, ethical digital practice, fair professional conduct, consistent technical delivery, market awareness, and continuous development for exam-style review and workplace application.

CORE LEARNING OUTCOMES

  1. Foundational Knowledge: Explain the principles, purpose, and professional significance of Topic 1, “The Global Voiceover Industry,” within the global voiceover marketplace, professional specializations, digital production landscape, and sustainable career practices.
  2. Methods and Tools: Apply structured methods, appropriate tools, and accepted practices to the work addressed in Topic 2, “Voiceover Specializations.”
  3. Analysis and Judgment: Analyze the conditions presented in Topic 3, “The Evolving Digital Landscape”; identify significant risks or opportunities; and select a defensible response.
  4. Solution Development: Develop and justify a practical approach to Topic 4, “Career Development and Industry Standards.”
  5. Applied Deliverable: Produce a career-entry analysis identifying a specialization, its technical and performance requirements, and a digital growth strategy that demonstrates accurate, ethical, and well-documented application of course concepts.
  6. Professional Communication: Communicate findings and recommendations using terminology, documentation standards, and evidence appropriate to media, narration, eLearning, gaming, and commercial voice work environments.